Case Study: AdHive Group delivers McDonald’s campaign assets 75% faster with Storyteq

AdHive Group delivers McDonald’s assets 75% faster with Storyteq

AdHive Group faced the challenge of producing and coordinating over 100 creative assets for a complex, multi-channel McDonald's campaign under a tight deadline. The traditional manual process for such a large volume of work, requiring different specifications for each channel, would have taken approximately 72 hours. They needed a faster solution to meet their client's demands without expanding their team, which led them to the vendor Storyteq.

Storyteq's Adaptation Studio provided a centralized workflow that automated the repetitive creative versioning process. This allowed AdHive Group to generate all the required asset variations from the master creative quickly and efficiently. As a result, production time was slashed from 72 hours to just 18 hours, delivering the campaign 75% faster and saving 54 hours of work. Storyteq enabled the agency to scale its operations, reduce production costs by 15%, and free up its team to focus on strategic campaign optimization.

AdHive Group