Case Study: UCLA Anderson School of Management boosts FEMBA applications with StoryTap

UCLA Anderson boosts FEMBA web engagement 270% with StoryTap

The UCLA Anderson School of Management faced the challenge of converting prospective student applicants for its Fully Employed MBA (FEMBA) program solely through video after the pandemic halted in-person recruiting. They needed a scalable way to produce authentic content with student ambassadors to attract a new cohort.

Partnering with StoryTap, UCLA used its plug-and-play video platform to produce and distribute hundreds of student ambassador stories. This solution led to a significant boost in web engagement, including a 122% increase in returning users and a 270% increase in average session duration. StoryTap helped UCLA surpass its video view goal by 79% and successfully convert student applications.

UCLA Anderson School of Management (ucla Femba)