Case Study: Saltyface boosts conversion with StoryTap video FAQs

Saltyface boosts conversion 77% with StoryTap

Saltyface, a Vancouver-based health and beauty brand, needed to educate online shoppers about its products and answer frequently asked questions. They partnered with the vendor StoryTap to find a solution that would align with their customer and brand needs.

StoryTap implemented its video technology to produce and embed video FAQs on Saltyface's product pages. This solution led to a 77% increase in conversion rate, a 16% increase in order size, and significant boosts in website engagement, including a 226% increase in time on site.

Saltyface