Case Study: National Retail Federation triples brand engagement with StoryTap video technology

National Retail Federation triples brand engagement with StoryTap

The National Retail Federation (NRF) sought to increase exposure for its annual Big Show event and create buzz for the following year. Their challenge was to capture 50 unique video stories that provided an inside look at the event experience from both attendee and sponsor perspectives to demonstrate its value to future guests. They partnered with the vendor StoryTap to accomplish this.

StoryTap implemented a solution using its video technology and custom story prompts to guide video creation from different viewpoints. This resulted in 252 authentic video reviews being produced, which helped get the NRF's event to the first page of Google. The primary result was a tripling of brand engagement on their Exhibitor Testimonials webpage, significantly increasing event exposure.

National Retail Federation