Case Study: National Retail Federation elevates small business voices on tariffs with StoryTap

National Retail Federation launches tariff story campaign in 24 hours with StoryTap

The National Retail Federation (NRF) Advocacy faced the challenge of elevating the personal stories of small businesses affected by tariffs, which were missing from the national policy conversation. They needed a fast and scalable way to collect these authentic, unfiltered video perspectives to influence policymakers and the public, so they turned to StoryTap's video collection platform.

Using StoryTap, NRF launched a campaign with custom video prompts that gathered stories from business owners within 24 hours. The solution provided a quick turnaround, resulting in a living library of raw, emotional accounts used for advocacy, press outreach, and public education. StoryTap enabled NRF to amplify these voices, creating ongoing, newsworthy content that drives change and educates media and policymakers on the real-world impact of policies.

National Retail Federation