Case Study: Kari Gran boosts conversions and engagement with StoryTap

Kari Gran transformed shoppers into buyers with StoryTap

Kari Gran is a Seattle-based natural skincare company focused on health and hydration for women 40+, and it needed a more personal way to connect with customers and win over fence-sitters. Although it had thousands of 5-star written reviews, the brand wanted a more authentic way to communicate trust and product value, especially for shoppers who could not touch or smell the products directly.

Kari Gran chose StoryTap to collect authentic video reviews and host FAQ videos, giving shoppers real customer stories and more confidence to buy. With StoryTap, the brand saw stronger engagement and conversion, including 2x higher purchase likelihood, 33% higher average order value, 6x longer session duration, and 3x more pages viewed, along with a 30% conversion lift for SPF products after controlling for external factors.

Kari Gran

Laura Kirkland

Director of Ecommerce and Marketing