Case Study: Kari Gran boosts conversions with StoryTap video reviews

Kari Gran boosts conversion 30% with StoryTap video reviews

Kari Gran, a natural skincare company, faced the challenge of building a more personal connection with its online shoppers beyond written reviews. They partnered with the vendor StoryTap to use video technology to help shoppers who couldn't touch or smell products feel more confident.

StoryTap's solution enabled Kari Gran to produce thousands of authentic customer video reviews. This resulted in consumers who watched a video being twice as likely to purchase and spending 33% more per order. The videos also led to a 30% increase in conversion for SPF products and significantly higher engagement, with video watchers browsing three times more pages.

Kari Gran