Case Study: JMIR Publications boosts author engagement and video reach with StoryTap

JMIR Publications grows YouTube views by almost 400% with StoryTap

JMIR Publications, a leading open-access publisher of digital health research, faced the challenge of empowering its authors to share their findings through video. Many authors were unfamiliar with video production or lacked the tools to create engaging content. JMIR needed a scalable solution to make research more accessible without requiring significant resources for professional video production.

Partnering with StoryTap, JMIR provided its authors with an intuitive platform to easily record authentic videos from their devices. This solution led to the creation of over 100 videos in six months, a 400% growth in YouTube channel views, and a doubling of watch hours. StoryTap enabled high author participation, increased reader engagement, and helped foster a stronger connection between authors and their global audience.

JMIR Publications