Case Study: Hartz boosts engagement and authentic pet-owner storytelling with StoryTap

Hartz collects 350+ UGC videos in under 6 months with StoryTap

Hartz, a beloved pet care brand, faced the challenge of injecting authentic social proof into its website and driving traffic to its retail partners without a hefty production budget. They partnered with StoryTap to harness the power of user-generated content videos from their passionate customer base of pet owners.

Using StoryTap's platform, Hartz effortlessly collected over 350 heartwarming UGC videos from customers. This solution created a scalable library of authentic content that was integrated across product pages and social media. StoryTap helped Hartz achieve a 3x increase in engagement on pages with video content, fostering trust and inspiring purchases.

Hartz