Case Study: Danone boosts ad engagement with StoryTap

Danone built brand advocacy with StoryTap

Danone, the food and beverage company behind brands like Karicare, Aptamil, and Fortisip, wanted to strengthen brand advocacy and better understand customer sentiment. To make collecting user-generated content easier, Danone looked for a simple way to gather authentic video reviews and testimonials from customers.

Danone chose StoryTap to collect video reviews, testimonials, and Q&A content for its brands with minimal effort required from customers and automated implementation for the brand. With StoryTap, Danone achieved a 198.2% increase in ad CTR versus its median retargeting creatives and reduced cost per click by 28.9%, while also ranking second among 40 paid social retargeting creatives tested.

Danone

Katherine Ball

E-Business Channel Development Executive