Case Study: Danone boosts ad performance with StoryTap video reviews

Danone boosts social ad CTR with StoryTap’s video reviews, ranking 2nd out of 40 creatives

Danone, a leading global food and beverage company, sought to build social proof and increase ad performance by incorporating authentic customer video reviews into its paid social media campaigns. Their challenge was finding a quick and easy process to produce these videos. To solve this, they partnered with the vendor StoryTap and used its video platform.

Using StoryTap's plug-and-play technology, Danone generated thousands of authentic video reviews from real customers with minimal effort. This solution delivered significant results, including a notable increase in ad click-through rates. The videos helped reduce cost per click, and StoryTap's creatives ranked 2nd out of 40 retargeting ads tested, ultimately improving Danone's overall campaign performance.

Danone