Case Study: Canadian Tire achieves 93% lower video production costs with StoryTap

Canadian Tire produces 4,700 customer videos and saves 93% with StoryTap

Canadian Tire, an iconic Canadian retail company, faced the challenge of producing authentic customer video content at a mass scale for its TESTED For Life in Canada Program in a cost-effective way. Their previous method of using large production companies could not achieve the necessary scale, leading them to seek a new solution. They partnered with the vendor StoryTap to leverage its video technology platform.

The solution implemented by StoryTap enabled Canadian Tire to produce thousands of customer videos while maintaining complete directional control to ensure the content was on-brand. This resulted in 4,700 customer videos being shared online. The measurable impacts included over 230,000 views for the top ten videos, a 2.6x increase in likes, a 5.5x increase in comments, and a 9x increase in YouTube subscription rates. Most significantly, StoryTap helped Canadian Tire achieve a 93% savings in production costs.

Canadian Tire