Case Study: Verizon boosts sales capability and builds a multi-million pound pipeline with StoryTagger

Top performers share expertise to increase sales revenue

Verizon, a major global communications company, needed to rapidly upskill 120 account managers to sell new virtual meeting products based on business benefits rather than price. Facing information overload and a lack of engagement with traditional corporate messaging, they partnered with StoryTagger to find a more effective way to share expertise and inspire their sales team.

Using the StoryTagger mobile app, Verizon’s top performers created concise, user-generated videos that shared valuable sales strategies and real-world stories. This solution fostered a self-learning culture, with the authentic content achieving significant cut-through. As a result, StoryTagger helped generate a multi-million pound sales pipeline over six months, reduced training costs, and provided valuable analytics on content usage and engagement.

Verizon

Keith Povey

Head of UK&I Field Marketing