Case Study: The Learning People achieves higher online conversions and course take-up with StoryTagger

How The Learning People created a powerful library of advocacy video content

Learning People, a provider of career-ready online training, needed a way for potential students to hear authentic success stories from past students to help them choose the right courses. They used StoryTagger to address the challenge of capturing compelling social proof that would increase trust and online conversions.

The solution involved using StoryTagger to invite students to create honest video testimonials about their career progress and learning experiences. This user-generated content is hosted on their website and social media, providing powerful social proof. As a result, StoryTagger helped Learning People increase their online conversions and course take-up.

Learning People

Jenny Bernarde

Social Media Executive