Case Study: Kennedys Law boosts early careers recruitment with StoryTagger

How Kennedys uses StoryTagger to drive apprentice recruitment and new starter engagement

Kennedys Law, a global law firm, sought to enhance its recruitment of diverse early careers and apprenticeship talent. They partnered with the vendor StoryTagger to find a more authentic and engaging way to showcase their employer brand and connect with potential applicants.

Using the StoryTagger platform, Kennedys crowdsourced video stories from current apprentices and paralegals. These videos covered personal experiences, skills learned, and career goals, and were shared on social media, particularly during campaigns like National Apprenticeship Week. This solution from StoryTagger provided a user-friendly way to capture authentic advocacy, which helped boost their recruitment drives and improve engagement with new starters.

Kennedys Law

Abbie Pople

HR Assistant