Case Study: adidas helps new starters connect with the brand using StoryTagger

Connecting new starters with retail brand on induction bootcamp

adidas, the global sportswear manufacturer, faced the challenge of onboarding a large group of new, digitally-native retail employees in a way that would quickly build their connection to the brand and to each other during a three-day induction bootcamp. To address this, the company utilized StoryTagger's video storytelling platform.

Using StoryTagger, adidas created a contemporary induction experience where new starters and leaders shared personal video stories, which served as icebreakers, welcome messages, and daily reflections. This solution allowed for authentic connection without impacting busy schedules and culminated in a powerful video mashup. As a result, StoryTagger helped the new employees deeply understand the brand's mission and values through shared experiences, fostering a strong sense of connection with senior leaders across the region and making them feel part of the larger adidas story.

adidas