Case Study: Vauxhall achieves higher dwell time and goal completion with StoryStream

Vauxhall Uk Drives Engagement & Conversions With Customer Content

Vauxhall wanted its website content to feel more authentic, human, and relatable by letting existing owners tell prospective buyers how much they loved their cars. To support that goal, Vauxhall selected StoryStream.

StoryStream provided web-based Storyboards on Vauxhall’s home page and key model pages, featuring rights-acquired UGC from owners alongside brand social, influencer content, and expert reviews. The result was an increase of over 25% in page dwell times and a 6% rise in goal completion rate when visitors viewed and engaged with the Storyboards.

Vauxhall

Jonny Evans

Digital and E Commerce Manager