Case Study: Sweaty Betty boosts AOV and engagement with StoryStream

Sweaty Betty boosts AOV 12% with StoryStream

Sweaty Betty, an activewear brand, faced the challenge of converting site visitors who were in discovery mode into purchasers. They partnered with StoryStream and its AI Visual Shopping Platform to bring the energy of social media into their ecommerce experience by integrating authentic, shoppable community content.

StoryStream's solution automatically curated user-generated content tagged with the brand's hashtag, making it shoppable across key site areas like the homepage and product pages. This strategy, powered by StoryStream's Aura AI for rights management and product tagging, led to impressive results including a 12% increase in average order value, a 43% longer session length, and a 29% reduction in bounce rate.

Sweaty Betty