Case Study: Sweaty Betty achieves a 25% increase in conversions with StoryStream

Storystream Helps Sweaty Betty Drive a 25% Increase in Conversions

Sweaty Betty, the premium women’s activewear brand, wanted to give customers a better online shopping experience by showing more diverse and representative imagery. The company needed a way to surface content that reflected different body shapes and skin tones, while also strengthening the connection between its community and its e-commerce channels.

StoryStream provided UGC galleries and its AI-powered Aura Curator to find, rights-manage, and repurpose customer content across Sweaty Betty’s website, emails, campaigns, blogs, and PR. The result was a 25% lift in conversion and an 18% increase in AOV where customers had seen and engaged with StoryStream carousels, with the team also seeing longer engagement and more efficient test-and-learn work.

Sweaty Betty

Helen Martin

Digital Product Manager