Case Study: Stellantis boosts engagement and conversions with StoryStream

Stellantis boosts site engagement 271% with StoryStream

Stellantis U.K., representing automotive brands like Vauxhall and Peugeot, faced the challenge of standing out in a highly competitive digital space where car buyers have limited consideration. They needed to create a compelling online experience that builds trust and converts browsers into buyers. To address this, they partnered with the vendor StoryStream to implement a comprehensive social proof strategy using the StoryStream visual commerce platform.

StoryStream enabled Stellantis to aggregate and curate content from various sources, including user-generated content, influencer posts, and third-party reviews, into dynamic galleries on key web pages. This solution delivered significant results: over 80% of site visitors engaged with the galleries, and a remarkable 4.9% clicked on key calls-to-action. Engagement with a StoryStream SmartGoal CTA increased a visitor's likelihood of completing a key action, such as booking a test drive, by 149%.

Stellantis