Case Study: Peacock boosts conversion and engagement with StoryStream

Peacocks Digital Transformation Activating Community Commerce And Authenticity

Peacock, the clothing and footwear retailer, needed to keep its value-conscious community engaged as online shopping and post-COVID omnichannel retail became more important. The company wanted to show customers that it could deliver a compelling digital experience while amplifying authentic customer stories.

Peacock used StoryStream to activate user-generated content across its website, including homepage and Inspiration galleries, while also streamlining moderation, rights requests, curation, and integration. The retailer also used QR codes in changing rooms to encourage customers to upload photos for possible feature on its site. With StoryStream, Peacock saw a 16% increase in conversion rate and a 68% website engagement rate among traffic that engaged with shoppable user-generated content.

Peacock