Case Study: Peacock boosts engagement and order value with StoryStream

Peacock boosts average order value 16% with StoryStream

Peacocks, a value-focused fashion retailer, faced the challenge of adapting to the post-COVID digital landscape and proving it could provide a compelling online experience to compete with rising e-commerce. To engage new customers and amplify its community's stories, it partnered with StoryStream to leverage its user-generated content platform.

Using StoryStream, Peacocks implemented a solution that activated its community through social campaigns and in-store QR codes, encouraging customers to share content. This fan-generated content was then curated and displayed as shoppable galleries on their website. The results included a 16% increase in average order value, a 73% engagement rate on the homepage gallery, and a 68% increase in average session duration.

Peacock