Case Study: Mazda Canada boosts engagement and content approval with StoryStream

Mazda Canada boosts website dwell times 23% with StoryStream

Mazda Canada faced the challenge of creating a more customer-led brand experience while overcoming a lack of authentic Canadian-specific content. The company relied heavily on assets from Mazda USA and Europe, which made it difficult to engage local audiences in real-time and in both French and English. To address this, Mazda Canada turned to the vendor StoryStream and its AI-powered content curation tool to harness user-generated content (UGC).

StoryStream provided a solution that automated the time-consuming process of finding and rights-managing UGC. This allowed Mazda Canada to quickly feature real-life customer content and editorial reviews on its website and social channels, creating a more engaging and unified experience for customers. The results were significant, including an 84% UGC approval rate, a 23% increase in website dwell times, and a 45% increase in likes on UGC compared to brand content. StoryStream streamlined Mazda's content workflow and strengthened customer engagement.

Mazda Canada