Case Study: Mercedes-AMG boosts social engagement with StoryStream Curate

How User-generated Content is Helping the Mercedes-amg Team Supercharge Digital Engagement

Mercedes-AMG wanted to grow awareness among new customer segments and deepen emotional engagement with its social media audience. During the Covid-19 lockdown, the team also needed a compliant way to keep publishing content without creating new branded assets, while making use of the large volume of user-generated content already being shared around the brand.

Mercedes-AMG chose StoryStream’s Curate solution to source, filter, and secure rights for customer UGC in a scalable way. StoryStream helped the team collect and rights-manage content from hashtags and @mercedesamg posts, and in the first 2 months Mercedes-AMG collected over 100 rights approved UGC assets; UGC posts also delivered an 18% increase in post likes and 55% more comments per post.

Mercedes-AMG