Case Study: Honda achieves higher engagement and dwell time with StoryStream

How Honda Motorcycles Used StoryStream to Engage Customers across Europe

Honda Motorcycles wanted to engage customers across Europe around its Adventure Roads 2024 event and showcase the real-world performance of the Africa Twin to a wider audience. The campaign ran across 14 market-specific websites and the Honda Adventure Roads Instagram, with a focus on sharing authentic rider experiences and building interest in the 10-day, 2,895 km journey in Morocco.

Using StoryStream, Honda captured and published real-time user-generated content from 30 riders, including uploads via QR codes and live screens. The campaign reached an 86.73% content engagement rate, a 49.37% content open rate, and increased dwell time from 162 seconds to 241 seconds, while also using 225 items of direct user-generated content.

Honda