Case Study: Garnier boosts Instagram engagement and site traffic with StoryStream LinkStream

Garnier boosts Instagram engagement with StoryStream, increasing session duration by 55%

Garnier DE faced the challenge of enhancing engagement and driving traffic from its crucial Instagram audience to its website, garnier.de. To address this, the brand partnered with vendor StoryStream and utilized their LinkStream product to transform its Instagram link in bio into a more effective social storefront.

StoryStream's solution enabled Garnier DE to organize user-generated content into shoppable, categorized galleries. This approach successfully captured user attention on Instagram and nurtured it through to the website. The results were a significant 55% increase in session duration and a 24% reduction in exit rates for visitors arriving via LinkStream, proving its effectiveness in creating a cohesive and engaging customer journey from social media to the online store.

Garnier