Case Study: Boden achieves higher AOV and 5:1 ROI with StoryStream UGC

Boden boosts AOV 60% with StoryStream

Boden, a pioneering retail brand, partnered with StoryStream to leverage user-generated content (UGC) to enhance customer engagement and drive sales. The challenge was to curate and implement this UGC effectively across their digital platforms to meet specific commercial objectives and support the brand's commitment to diversity and inclusivity.

StoryStream implemented a comprehensive UGC solution, including a bespoke "Boden by Me" gallery managed across multiple markets. The results were significant, with 94% of gallery viewers fully engaging with the experience. Most notably, users who interacted with the StoryStream gallery had a 60% higher average order value, and the initiative delivered a return on investment of over 5:1 for Boden.

Boden