Case Study: Abarth boosts engagement and conversions with StoryStream

Abarth’s Winning Formula with User-Generated Content

Abarth, the Italian automotive company known for its racing heritage and performance cars, wanted a better way to use the large amount of fan-generated content around its brand. The company needed to display the best of that content on its website to increase webpage conversion, audience engagement, and content visibility.

StoryStream provided a platform for curating, moderating, and displaying user-generated content on Abarth’s website, including a homepage gallery and calls to action for booking a test drive, finding a retailer, and building or pricing a model. Visitors who engaged with the gallery spent, on average, 321% longer on the website, and they were 22% more likely to complete high-value actions. Abarth also calculated a double-digit ROI from the StoryStream implementation.

Abarth