Case Study: Xcite by Alghanim Electronics boosts app engagement and product discovery with Storyly

Xcite boosts app engagement 17.2% with Storyly

Xcite by Alghanim Electronics, the largest multi-brand electronics retailer in Kuwait, faced the challenge of turning its transactional app into an engaging shopping destination. The company needed to make its vast product catalogue easier to discover, move beyond promotional communication to create a conversational experience, and gain more flexibility for its content. Vendor Storyly was brought in to address these needs.

Storyly implemented its Story Bar and Video Feed widgets within the Xcite app. This solution provided a dynamic, interactive content layer for campaigns, product launches, and user-generated content. The results were significant, with a 17.2% year-over-year increase in app engagement duration. Most notably, from July 1 to August 18, 2026, interactions with Storyly content drove 49.5% of all app purchases, successfully transforming the customer experience for Xcite.

Xcite by Alghanim Electronics