Case Study: William Hill boosts engagement and promo conversions with Storyly

William Hill boosts promo conversion rates by 70% with Storyly

William Hill, a major online betting and gambling company, faced challenges with user engagement and content delivery on its sportsbook platform. Their existing methods were ineffective at surfacing a significant amount of content they produced, limiting its visibility and restricting customer interaction. They turned to vendor Storyly for a solution.

Storyly was integrated into the William Hill app, enabling the display of engaging stories featuring expert videos, interactive polls, and exclusive promotions. This solution provided enhanced targeting and personalization capabilities. The results for William Hill were significant: a 70% uplift in promo conversion rates, a 6% increase in weekly customer spending, and a 20% rise in return visits. Two-thirds of the app's customers actively engaged with the Storyly content.

William Hill