Case Study: Virgin Voyages boosts website engagement with Storyly

Virgin Voyages boosts story engagement to 24% with Storyly

Virgin Voyages, an award-winning adult-only cruise line, faced challenges in effectively merchandising its services online, simplifying its complex website navigation, and creating more engaging communication with its users. To address these issues, they implemented Storyly's Web Stories solution.

Using Storyly's Energized layout and interactive features like stickers and CTAs, Virgin Voyages created a more captivating and intuitive user experience. This solution significantly enhanced engagement, resulting in a 24% story engagement rate, an average watch time of 180 seconds, and a 38% click-through rate, proving the effectiveness of Storyly in keeping users on their website.

Virgin Voyages