Case Study: Testbook boosts in-app engagement with Storyly

Testbook boosts story engagement to 55% with Storyly

Testbook, an ed-tech company with over 1.5 million monthly users, was looking to transform its passive audience into an active community by increasing engagement and brand loyalty within its app. They partnered with Storyly to implement its interactive stories solution.

Using Storyly Studio, Testbook's marketers built interactive stories and quizzes without developer resources. Storyly's solution enabled targeted content for different user segments and provided first-party sentiment data to guide strategy. The results included a 40% overall story engagement rate, a 55% rate on interactive stories, and an average of six story views per session, significantly increasing in-app stickiness for Testbook.

Testbook