Case Study: Strauss+ boosts loyalty app engagement with Storyly

Strauss Group boosts loyalty app engagement to 73% with Storyly

Strauss Group, a major Israeli food and beverage company, needed to transform its functional loyalty app, Strauss+, which was used primarily for scanning receipts. The challenge was moving beyond this one-way, utility-focused experience to create a vibrant, two-way communication hub that would increase user engagement and build deeper relationships with consumers.

The vendor, Storyly, implemented a solution using its interactive stories. This involved a dual-widget strategy on the app's homepage to host brand awareness content and, crucially, interactive campaigns like quizzes and feedback prompts. By using Storyly, Strauss+ achieved remarkable results, including a 67% engagement rate and response rates of up to 73%, successfully turning the app into a high-engagement platform.

Strauss Group