Case Study: Grace Health boosts engagement and retention with Storyly

Storyly Helps Grace Health Create Mobile-Centric Healthcare for Women Across Africa

Storyly worked with Grace Health, a mobile health app for women across Africa that helps users access reproductive healthcare information through their phones. Grace Health’s challenge was to keep users engaged despite limited internet access, expensive data, and constrained phone storage, which often caused people to delete and reinstall the app.

Using Storyly Stories and Storyly Studio, Grace Health created easy-to-consume educational content, sent push notifications to drive traffic to new Stories, and used interactive stickers like polls and quizzes to gather audience feedback. Storyly helped Grace Health raise engagement metrics by 6% immediately, achieve a 15–20% engagement rate for Stories paired with push notifications versus 10% for blog content, reach a 16% average CTR in the first month, and generate strong sticker response rates of 48% for polls and 43% for multiple choice questions.

Grace Health