Case Study: StepSetGo boosts in-app engagement and monetization with Storyly

StepSetGo boosts story engagement to 45% with Storyly

StepSetGo, a fitness reward app, sought to move beyond intrusive push notifications and pop-ups to better engage its users and understand their content preferences. They needed a more effective communication channel to inspire user action and build community. The vendor Storyly provided its story-based platform to address this challenge.

Storyly implemented its interactive story format, enabling StepSetGo to deliver enriched content, run gamified quizzes with rewards, share community success stories, and host premium brand partnerships. This solution significantly improved in-app engagement and provided new monetization avenues. The results were substantial, with Storyly driving a 45% story engagement rate and click-through rates around 20% for both internal promotions and sponsored content.

StepSetGo