Case Study: Sephora boosts conversions and engagement with Storyly

Sephora boosts conversions 8.5% with Storyly

Sephora, the global leader in prestige beauty retail, faced the challenge of enriching its mobile app to match modern shopping behaviors. The company sought to increase conversion rates, boost engagement, and build stronger relationships with Gen Z customers, moving beyond static banners. To address this, Sephora partnered with the vendor Storyly to integrate interactive content.

Storyly implemented its Stories and Video Feed widgets as a core engagement layer within the Sephora app, particularly on the Beauty Feed page. The solution included interactive formats like polls and quizzes to turn browsing into active shopping. The results from an A/B test were significant, with Storyly driving an 8.5% increase in conversion rates, a 139% higher engagement rate, and a 12% uplift in session frequency, leading to a double-digit monthly revenue uplift potential.

Sephora