Case Study: SadaPay boosts user engagement and reduces support queries with Storyly

SadaPay reduces customer service queries with Storyly Stories

SadaPay, a digital payment app in Pakistan, faced challenges in nurturing an engaged user base, pulse-checking their marketing strategies, and communicating debit card wait times to eager users without overburdening their customer service team. To address these issues, they turned to the vendor Storyly and implemented its Stories product.

By using Storyly's in-app Stories, SadaPay engaged users with a familiar format to communicate onboarding processes and highlight digital features. This solution provided real-time audience insights through an analytics dashboard and decreased the number of customer service queries. The results included a measurable increase in digital debit card feature adoption and deeper user engagement, helping Storyly empower SadaPay to build stronger customer relationships.

SadaPay