Case Study: Rohlik Group achieves stronger in-app engagement with Storyly

Rohlik Group drives 1.6M impressions with Storyly

Rohlik Group, a rapidly expanding online grocery operator in Europe, faced the challenge of making its in-app customer communication more engaging and scalable. Their traditional web and in-app banners had low visibility and click-through rates, requiring manual effort from local teams across different markets. They partnered with Storyly to find a smarter way to promote campaigns and connect with users.

Storyly implemented its Stories feature at the top of the Rohlik Group apps, transforming static space into a dynamic content hub. This allowed local marketing teams to easily create interactive stories for promotions without developer support. The solution from Storyly drove impressive results, including 1.6 million impressions and click-through rates as high as 74%, significantly outperforming previous formats and doubling views on promoted content.

Rohlik Group