Case Study: Pumpkin boosts feature discovery and user engagement with Storyly

Pumpkin boosts feature engagement 50% with Storyly

Pumpkin, a peer-to-peer money transfer app targeting a digitally-savvy Gen Z audience, faced the challenge of interacting with its users and promoting new or hidden features in an engaging way. Their users, accustomed to interactive social apps, preferred active participation. To address this, Pumpkin turned to the vendor Storyly to implement its in-app stories solution.

By using Storyly's interactive stories, Pumpkin built a direct communication channel with its users. The solution was used to gather feedback via polls and to introduce new features in an entertaining and non-disruptive way. This approach yielded significant results, including a 46% response rate to interactive elements and a 50% click-through rate on stories promoting new features, leading to substantially increased user engagement.

Pumpkin