Case Study: Pathao boosts engagement and conversions with Storyly

Pathao boosts CTR 3x with Storyly

Pathao, a major tech startup in Asia offering ride-sharing, food delivery, and courier services, faced challenges with low user engagement from disruptive in-app banners. Their banner communications were easily ignored due to "banner blindness" and were ineffective at promoting special offers and promo codes to their existing audience. To address this, they turned to the vendor Storyly and implemented its in-app Stories solution.

By swapping banners for Storyly's immersive Stories, Pathao provided engaging, full-screen content that seamlessly enriched their app design. This solution delivered a 3X higher click-through rate than banners, significantly increased user engagement, and drove higher conversions. The use of special offers and promo codes rose dramatically, helping Pathao boost audience re-engagement and retention.

Pathao