Case Study: Pathao boosts engagement and conversions with Storyly Stories

Pathao Adds Dimension and Boosts Engagement by Swapping Banners for Stories

Pathao, a fast-growing tech startup in Asia, needed a better way to communicate with app users across its ride-sharing, food delivery, and courier services. Its banner messages were easy to ignore, took up limited in-app space, and weren’t driving enough engagement with special offers or promo codes. Pathao turned to Storyly to improve audience communication and make promotions more effective.

With Storyly’s in-app Stories, Pathao replaced banner ads with immersive, full-screen content that fit naturally into the app design and featured tappable calls to action. This helped Pathao better showcase deals at a glance, increase engagement, and boost conversions, with Stories delivering 3x higher CTR than banners. The switch also increased the use of special offers and promo codes, improving re-engagement and retention.

Pathao