Case Study: New Look boosts in-app engagement with Storyly

New Look boosts in-app visits per visitor 40.5% with Storyly

New Look, a leading fashion retailer, sought to increase in-app engagement and guide users to product pages to boost conversions. They partnered with the vendor Storyly to address the challenge of inspiring users who arrived at their app with low purchase intent.

Storyly implemented interactive stories on the New Look app homepage, utilizing custom styling, videos, and clickable components. Following a successful A/B test, the solution led to a 40.5% increase in visits per visitor, a 2.6% decrease in bounce rate, and a 1.8% increase in orders, demonstrating Storyly's significant impact on key metrics and revenue.

New Look