Case Study: New Look boosts in-app engagement with Storyly

New Look boosts in-app engagement 40.5% with Storyly

New Look, a leading fashion retailer, sought to increase in-app engagement and guide users to product pages to boost conversions. They partnered with the vendor Storyly to implement its interactive content experience platform to address this challenge.

Storyly's solution involved placing dynamic, interactive stories on the app's homepage to inspire users. Following a successful A/B test, Storyly helped New Look achieve a 40.5% increase in visits per visitor, a 2.6% decrease in bounce rate, and a 1.8% increase in orders, leading to a full rollout of the feature.

New Look