Case Study: Nescafé boosts engagement and customer feedback with Storyly

Nescafé boosts app engagement to 50% with Storyly

Nescafé, a beloved brand in Turkey, sought to increase engagement for its NE'APP loyalty app and find a quick method to gather consumer insights from its young audience. Their challenges were developing a continuous engagement cycle and obtaining zero-party data without relying on costly traditional methods like focus groups. They implemented the Storyly platform to address these needs.

Using Storyly, Nescafé incorporated gamification activities like raffles and an interactive 'Guess the Flavor' game, which garnered over 190k responses. The vendor also provided a constant feedback channel to gather customer opinions. This solution led to a 50% engagement rate and a 92% response rate for NE'APP Stories. Storyly enabled the collection of 924k responses to interactives, allowing Nescafé to turn data into insights for creating better campaigns, ultimately increasing customer loyalty and satisfaction.

Nescafé