Case Study: Mudrex boosts user engagement with Storyly

Mudrex boosts app time spent 3x with Storyly

Mudrex, a cryptocurrency investment platform, faced challenges in user engagement and education. They needed more effective and interactive ways to educate people on cryptocurrency, reach a wider audience, and convert them into platform users. To address this, Mudrex turned to vendor Storyly and its Stories platform.

Using Storyly, Mudrex implemented interactive stickers like quizzes and polls to create fun, educational content. This solution significantly increased user engagement and built trust. The results were substantial, including a 3x increase in time spent on the app and click-through rates on stories reaching up to 80%, which enhanced overall conversion rates for Mudrex.

Mudrex