Case Study: Modanisa Boosts Conversion and Product Discovery with Storyly

Modanisa increases conversion 61% with Storyly

Modanisa, an online fashion platform for modest clothing operating globally, faced challenges in user engagement and product discovery across its diverse customer base in 140 countries and six languages. Their mobile app's traditional banners and sliders were ineffective at capturing user attention, leading to low exploration of their extensive product catalog. To enhance the user experience and drive conversions, Modanisa sought a solution and partnered with the vendor Storyly.

Storyly implemented its stories feature to create an immersive, interactive content layer at the top of Modanisa's app homepage. The solution included using Storyly's labeling for localized content, product tags for direct shopping, and interactive stickers for engagement. This provided a seamless product discovery experience. The results were significant: Storyly drove a 60% increase in conversion, a 30% increase in session duration, and a 60% decrease in bounce rate compared to the previous banner ads.

Modanisa