Case Study: Milli Piyango boosts engagement and reduces bounce rate with Storyly Web Stories

Milli Piyango Drives Engagement and Reduces Bounce Rate with Storyly Web Stories

Milli Piyango, the online home of Turkey’s national lottery, was struggling with a high bounce rate on Millipiyangoonline.com despite having a large and engaged audience. This limited conversion rates and revenue, and the team also needed a better way to communicate new games and drawings while adding rich media without slowing page load speed. They turned to Storyly and its Web Stories product to solve these engagement challenges.

Storyly helped Milli Piyango add web stories that immediately encouraged visitors to interact, click through, and explore more, while also using video stories to promote new games and prizes without hurting performance. The team could create branded stories in Storyly Studio and track first-party engagement data in the Storyly Dashboard to refine campaigns. As a result, Milli Piyango reduced bounce rate by 33%, achieved a 20%+ story engagement rate, and reached CTRs of 33%, while also boosting conversion and revenue.

Milli Piyango