Case Study: Milli Piyango achieves higher engagement and lower bounce rates with Storyly Web Stories

Milli Piyango decreases bounce rate by 33% with Storyly

Milli Piyango, the online home of Turkey’s national lottery, faced challenges with a high website bounce rate, limited audience communication options, and a need to offer rich media without slowing page load speeds. To address these issues and increase engagement and revenue, they turned to vendor Storyly to implement its Web Stories product.

Storyly's solution provided Web Stories that immediately engaged visitors, offered new communication channels, and delivered video content without impacting site performance. The implementation was a success, resulting in a 33% decrease in bounce rate, a 20% story engagement rate, and a 33% CTR, helping Milli Piyango boost conversions and gather valuable audience insights.

Milli Piyango