Case Study: Macroonline boosts customer loyalty and engagement with Storyly

Macroonline boosts stickiness by 40% with Storyly

Macroonline, the digital arm of Turkey's luxury grocery chain Macrocenter, faced challenges in translating its premium in-store experience to its mobile app. They needed a way to showcase more products beyond limited UI elements like banners, deliver high-quality branded content to build customer loyalty, and create an exclusive digital experience. They implemented Storyly's in-app stories to address these issues.

Using Storyly, Macroonline created an immersive space for product discovery, branded videos, and seasonal campaigns that mirrored their in-store efforts. The solution drove significant engagement, resulting in a 40% increase in app stickiness and high click-through rates, including 24% on holiday stories and 21% on product stories. Storyly enabled Macroonline to effectively build customer loyalty and support inventory goals through direct audience communication.

Macroonline