Case Study: Kapital Bank boosts campaign participation and feature adoption with Storyly

Kapital Bank boosts campaign participation by 64% with Storyly

Kapital Bank, one of the biggest banks in Azerbaijan, faced challenges in communicating new campaigns and driving feature adoption within its BirBank mobile app. Their marketing team needed an engaging, in-app channel to reach their existing audience more effectively than traditional methods. They turned to vendor Storyly to implement its Stories solution.

Using Storyly, Kapital Bank repurposed social media content into immersive, in-app stories to promote campaigns and new features. This solution delivered outstanding results, including a 64% increase in a credit card campaign participation rate. For another campaign, Storyly stories reached 50% of their customers with a 40% click-through rate, far outperforming push notifications.

Kapital Bank